About

Conversion Rate is brought to you Invesp, a conversion rate optimization company. Invesp was founded in 2006 after a software architect and online persuasive writer/marketing expert were fed up with poor performing websites. Together they created a framework that contained over 350 elements to consider during optimization. And with the wealth of experience and passion they shared they were able to understand the challenges that online companies faced and help build the roadmap to their success.

Invesp has delivered consistent results for clients and has worked with top retailers, fortune 500s and many more. Our experts understand that no site is created equal, which is why the conversion framework, when applied, takes into account unique market space, channel, site activity, trends, etc. Our record has been flawless:

  • In 2007 our clients averaged a 14.56% conversion rate.
  • In 2008 our clients averaged a 9.8% conversion rate.
  • Within the first 3 months of deploying a project our clients see on average a 30% increase in conversion rates.

Our experts have combined the technical and marketing know-how of a website, don’t delay and contact us today.

The brains behind it all

clip_image002Khalid Saleh (pronounced ka-lid) is the leading e-commerce architect in North America. He was the lead for 12 of the largest ecommerce operations including Motorola, AMEX, Levelor, Citrix, WWT, Nabors, and many others.

Khalid managed all aspects of ecommerce design and implementation for these companies; from the initial stages of creating the concepts, through the grueling process of implementation, and finally to releasing and marketing these sites. He continues to consult with companies all around the world advising them on ecommerce operations. Khalid speaks regularly at industry conferences such ACCM, DMA, SMX, Refresh and many other others.

clip_image003Ayat Shukairy (pronounced i-yat) is a leading conversion optimization and usability expert with hundreds of published articles. Ayat’s client list includes companies such as HowStuffWorks, ReMAX, Discovery, CSRI, and PGI Connect. Ayat led over 30 global conversion optimization projects overseeing all aspects from market analysis and person creation to full optimization implementation. She consistently delivers double digit increases in conversion rates for her clients. Ayat has conducted several webinars and has been a featured blogger on sites such as Elastic Path, Toilet Paper Entrepreneur, and Reinvention Marketing. Ayat speaks regularly at industry conferences such SES and Refresh and many other others.

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