With more people getting laid off and the economy taking a downturn, more and more people are starting their own design and development firms. Some of them will do really well. Many will design horrible, horrible websites (sorry guys & gals!).

So what’s the deal with these websites? Why do some perform better than others? Well, as you may know, every website has some goals to achieve. No website is created equal, whether you’re just building a blog, or selling stuff online, you have different goals you need to accomplish. The more a website is able to achieve its goals, the better it is. And the truth of the matter that most websites out there flat out stink. How do I know? Because we have many ways at our disposal to measure the effectiveness of these sites.

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